Thursday, March 22, 2007

Beatle with the 'Bucks? You bet ya!

It seems that Paul McCartney is splitting with Capitol Records, his record label home for more than 40 years, and has signed with Hear Music, a label owned by Starbucks.

He is taking his entire bank of solo albums with him, which include: "Band on the Run," "McCartney," "Ram," "Flowers in the Dirt," "Tug of War" and his most recent album, "Chaos and Creation in the Backyard," nominated for four Grammys, including Album of the Year, in 2006.

Starbucks has had much success cross branding their identity. From coffee, coffee merchandise (cups, espresso and java machines), to ice cream, CDs, DVDs, and books - Starbucks is seen in most circles of their hard to reach demographic, as hip and trendy. Having success with this demographic is something that record labels have not been having the most luck at.

Perhaps Hear will be a different story. We shall see...we shall see...

4 comments:

Slave to the dogs said...

Now all he needs to do is wrangle the Beatles tunes back from Jacko. Maybe Starbucks can help with that.

Thomas said...

Meanwhile, back at the ranch, the RIAA (see also: organized crime) continues its self-preserving, scare tactics...

http://www.tennessean.com/apps/pbcs.dll/article?AID=/20070322/NEWS04/703220389/1001/RSS01

LeBlanc said...

I heard this move prevents his soon-to-be ex, Heather Mills from dipping into his new record profits.

Sarah Ashlee said...

Thomas - I'm not so sure about the RIAA being "organized crime." It's only fair that artists get paid for their music (even though it is astronomically high). Students (people) are taking risks when they illegally download music (though no more legal, skirt the risk and just burn your friends' CDs) or rip off friends' papers...It's all stealing.

LeBlanc - Very interesting! Isn't Ms. Mills on Dancing with the Stars?